A JPEG is an image file and is a popular way to compress and store images for use on a web site page. Both GIFs and JPEGs are the two most popular forms of image compression used on web sites. Rearch has indicated JPEG is currently the most popular form of image compression used on the World Wide Web. The term JPEG is short for 'Joint Photographic Experts Group', created in 1986, it took until 1994 before they had issued and were granted an image standard. The officially code is '10918-1'. Experts believe JPEG is best at reproducing photos, and realistic images, and is suited to continual edits.