Refers to an online content management software which allows users to quickly and easily setup personal web pages, journals, and diary type structures. Designed to be user friendly, sites like WordPress usually offer a free blog and pay for this by displaying advertising someplace on the blog page. The success of weblogs is no doubt due in part because they tap into the huge potential of people who have information and content to depart, but have not the technical know how or time to setup hosting and programming for an individual website.