Linking is the process of creating a "hyperlink" from one web page / site to another. You can find an example of a "hyperlink" on the left hand menu of the page. Generally "hyperlinks" from one website to another go to the homepage. Deep linking is when a "hyperlink" is directed to a web page buried deep within a website. The "hyperlink" is referred to as "deep" because the page is often two or three links deep within a website..